Coleman’s® New Branding Campaign Capitalizes on Brand Heritage and Recognition

Campaign features trade ads, online banners and new trade destination Web site

NORMAN, OKLA. - (March 25, 2009) - Coleman® announces the launch of a new branding campaign, "The Brand That Opens More Doors." The campaign features several key mediums that complement each other and provide consistent messages, including trade ads, online banners and a new trade destination Web site: www.colemanhvacdealer.com.

"The new branding campaign capitalizes on Coleman's respected brand heritage and recognition," said Coleman Brand Manager Brian Michael. "The campaign also incorporates messages that show how our innovative, industry-leading products and premier marketing programs can assist Coleman dealers."

The first ad in the trade series, entitled "The Brand Everyone Knows," underscores the ability of Coleman's brand recognition, heritage and preference to open more doors for HVAC dealers. The second ad, "The Brand That Fits," expands upon product-focused trade materials developed last year around the compact footprint of Coleman MicroChannel products and the reduced height of Coleman 33-inch furnaces.

"This second ad takes that concept a little further by educating potential dealers that our products are a good 'fit' in more ways than one," explained Michael. "Coleman provides the right product size as well as the right product mix to fit customers' ideas of comfort, budget and sustainability, giving dealers additional options in the sales dialogue.

"And with a reduced size on most equipment models, dealers may fit all the products they need for installation and service in a single load, saving time, money and the environment."

According to Michael, the Web site supports the branding campaign and further entices potential dealers to consider joining the Coleman team.
"The intent of the site is to educate potential dealers about the power of Coleman's brand recognition, our suite of innovative, industry-leading products and our premier marketing and business tools."

The new site features improved navigation, more product detail, links to Coleman's history, featured products and the Coleman Home Comfort Center, an interactive program that shows customers how equipment upgrades can improve comfort and lower operating costs.

An updated dealer support section presents information about the Liberties™ program, including descriptions of the Retail Credit, Dealer Floor Planning, Commercial Leasing and Co-marketing programs as well as the new Marketing Action Center (MAC).

"The Marketing Action Center is an extensive online collection of marketing materials spanning a range of topics designed for maximum impact and visibility," Michael explained. "Dealers will find everything from customizable ads, brochures and direct mail to door hangers, images and public relations templates."

The site also educates potential dealers about Coleman's brand power and its best-in-class training. In addition, a new sustainability page describes the environmentally friendly selling features of Coleman products.

"Once potential dealers are educated, we provide them with an opportunity to find their nearest Coleman distributor by using the distributor locator tool," Michael continued. "They can also fill out an online form to contact us for additional information about our products, business tools, training and how to become a Coleman dealer."

To learn more about the products and support services that open doors for Coleman dealers, visit the new dealer Web site at www.colemanhvacdealer.com.

HVAC products from Johnson Controls, Inc., marketed under the well-known Coleman® brand, include highly reliable residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Coleman heating and air conditioning dealers. For more information about Coleman, visit www.colemanhvacdealer.com or call 877-926-5362.

Johnson Controls Introduces Three-phase York® Affinity™ Horizontal Discharge Condensing Unit with MicroChannel Technology

Unit features enhanced capacities and efficiencies up to 15.6 SEER/13.75 EER

NORMAN, OKLA. - (March 20, 2009) - Johnson Controls (http://www.johnsoncontrols.com), the global multi-industrial leader in energy efficiency, introduces the three-phase York® Affinity™ horizontal discharge condensing unit (www.yorkupg.com).

Available in 2.5- to 5-ton models, the new unit features state-of-the-art MicroChannel aluminum coil technology, enhancing capacities and achieving efficiencies up to 15.6 SEER and 13.75 EER when coupled with a variable speed indoor blower. The corrosion-resistant coils provide maximum protection, especially in coastal applications - as much as seven times greater corrosion resistance than conventional copper tube and aluminum fin coils.

The compact slim-line design of the Affinity horizontal discharge condensing unit allows for easy installation in tight spaces, including small yards and zero-lot-line homes. The stackable unit only requires a six-inch clearance on either the air discharge or inlet. Installation time and costs are further reduced by easy power and control wiring connections.

A high-efficiency scroll compressor and swept wing fan blade reduce operating sounds to a mere whisper - as low as 71 decibels (dBA). In addition, the unit features a factory supplied filter drier, an accumulator and crankcase heater, high- and low-pressure switches and 200-feet line set lengths.

The Affinity horizontal discharge condensing unit uses environmentally friendly R-410A refrigerant and is packaged in a heavy-gauge steel cabinet and tubular base rail for added support. York covers the unit with a one-year limited parts warranty and a five-year compressor warranty.

York® products from Johnson Controls, Inc., include energy-efficient, residential central air-conditioners, heat pumps, furnaces and accessories and innovative light-commercial, packaged heating and cooling systems marketed through a national distribution network and delivered to home- and building-owners through qualified York heating and cooling dealers. For more information about York, visit: www.yorkupg.com or call 877-926-5362.

Johnson Controls Announces 2009 Spring Promotion for York® Unitary Products

Consumers have option of $1,700 cash-back rebate or free, 10-year extended warranties
- plus $1,500 federal tax credit

NORMAN, OKLA. - (March 13, 2009) - York, a brand of residential and light commercial HVAC equipment manufactured by Johnson Controls, Inc. (NYSE: JCI), has launched its 2009 spring promotion. The promotional period began March 1 and runs through June 15.

By purchasing qualifying York equipment this spring from participating York Liberties™ dealers, consumers can receive up to a $1,700 cash-back rebate or free, 10-year extended warranties on parts and labor (unless prohibited by law in some states). In addition, they can receive up to a $1,500 federal tax credit.

Qualifying equipment includes York Affinity™ and LX Series air conditioners, heat pumps and furnaces, Affinity horizontal discharge air conditioners, X-13 and variable-speed air handlers, residential packaged units, Enhanced Premium Systems, Premium Systems and Enhanced Systems.

Rebates start at $50 on select gas furnace models and go up to $1,700 on an Enhanced Premium System, which includes an Affinity air conditioner or heat pump and a matching York variable-speed indoor blower (furnace or air handler), a matching AHRI coil, a York thermostat and two York indoor air quality products.

"We're excited to offer homeowners the opportunity to purchase energy-efficient York Affinity and LX Series products as part of the 2009 spring promotion, especially when many of these products qualify for federal tax credits in 2009," said York Brand Manager Jeff Hurt.

"As energy prices increase, homeowners are looking for products that will help contain or reduce their energy costs - products like air conditioners in the Affinity Series that feature industry-leading, two-stage scroll compressors for constant comfort and York's unique QuietDrive™ noise-reduction technology."

For more information about the York 2009 spring promotion, contact Hurt at 405-419-6563 or jeffrey.n.hurt@jci.com.

York® products from Johnson Controls, Inc., include energy-efficient, residential central air-conditioners, heat pumps, furnaces and accessories and innovative light-commercial, packaged heating and cooling systems marketed through a national distribution network and delivered to home- and building-owners through qualified York heating and cooling dealers. For more information about York, visit: www.yorkupg.com or call 877-926-5362.

Century Air Conditioning Supply to Distribute Coleman® Equipment in North Texas Market

Former Johnson Air Conditioning Supply locations in Dallas, Richardson will serve Coleman dealers

NORMAN, OKLA. - (March 3, 2009) - Coleman® Heating and Air Conditioning (www.switchtocolemanac.com) announced today that Century Air Conditioning Supply, Houston, signed an agreement to sell Coleman® brand residential and light-commercial heating, ventilation and air-conditioning (HVAC) equipment in the north Texas market.

Century AC Supply will serve Coleman dealers in the Dallas/Ft. Worth area from branch offices in Dallas and Richardson previously operated by Johnson Air Conditioning Supply. Founded in 1973, Century AC Supply is a wholesale distributor of equipment, parts and supplies for the HVAC industry. The privately owned and operated company has 16 locations throughout Texas.

"Adding the Coleman line provides us with a quality brand of equipment to sell in the Dallas/Ft. Worth market," said Jess Mattox, vice president of sales at Century AC Supply. "The brand brings with it the Coleman reputation for rugged dependability that complements the Century AC reputation for consistently delivering reliable products and outstanding customer service."

According to Todd Shadden, Century AC North Texas manager, "The brand recognition associated with Coleman equipment is already impacting our business in a positive way. In the short time since we began offering the Coleman line, we’ve generated a great deal of interest in the products Coleman offers, probably as a result of strong brand recognition. We’re anticipating increased equipment sales through both the Dallas and Richardson branches."

Coleman Regional Sales Manager Howard Wilson emphasized that the partnership is a win-win situation for both Century AC and the Coleman brand.

"The real significance for us is the opportunity this new partnership provides to align the Coleman brand with a premier distributor in the north Texas market," he said. "Century AC Supply is a customer-focused company that continues to experience good growth while delivering the reliable, dependable solutions and courteous customer service that the Coleman brand represents."

About Century Air Conditioning Supply
Century Air Conditioning Supply, Houston, is part of The Centuries Companies, an employee-driven, privately owned and operated HVAC distributor that includes Century Air Conditioning Supply and its sister company, Air Management Supply, Omaha, Neb. The Centuries Companies operates 23 locations in six states, including Iowa, Minnesota, Missouri, Nebraska, South Dakota and Texas, to consistently provide its customers with service beyond expectation. For more information about Century AC and its "Gung Ho!" business philosophy, visit www.centuryac.com

About Coleman
HVAC products from Johnson Controls, Inc., marketed under the well-known Coleman® brand, include highly reliable residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Coleman heating and air conditioning dealers. For more information about Coleman, visit www.switchtocolemanac.com or call 877-926-5362.

About Johnson Controls
Johnson Controls (NYSE: JCI) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com/.