Luxaire® Extends Partnership with Make-A-Wish Foundation® into 2011
Three-year, $675,000 commitment grants wishes of seriously ill children
NORMAN, OKLA. - (February 5, 2009) - Luxaire® Heating and Air Conditioning (www.luxairebelievesinme.com) recently renewed its commitment to helping children with life-threatening medical conditions by signing its third three-year contract with the Make-A-Wish Foundation of America®. This extends the partnership with the nation’s largest wish-granting organization into 2011 and commits $675,000 in contributions over three years.
Luxaire first embarked on a partnership with Make-A-Wish in 2001, agreeing to donate a portion of every sale of a Luxaire product toward its minimum annual contribution of $250,000. Since that time, Luxaire has donated more than $1.75 million dollars to the organization, enough to grant the wishes of 250 children diagnosed with life-threatening medical conditions.
"We greatly appreciate the relationship we have forged with Luxaire during the past eight years," said Angie Kuss, corporate alliances manager for the Make-A-Wish Foundation of America. "The generous spirit of Luxaire and the enthusiasm of its employees enable our organization to enrich the lives of the courageous children we serve and bring hope, strength and joy to their families."
The Luxaire network of distributors and dealers also works with Make-A-Wish® chapters to organize a variety of fundraising activities, including raffles, golf outings and events affiliated with minor league baseball, Central Hockey League and Arena Football League teams. Using money raised by these and other fundraising activities, Luxaire has directly sponsored the wishes of more than 80 children in dealer markets.
"We are delighted to continue our partnership with the Make-A-Wish Foundation," said Luxaire Brand Manager Walt Jacobe. "It’s been a real joy to promote the partnership because, in doing so, we know we are directly impacting the lives of children in the communities where we live and work. At the same time, we’re inviting our customers to participate by purchasing Luxaire equipment, and we’re able to offer our dealers and distributors a program that truly differentiates them in the market."
Luxaire encourages homeowners to participate in the program by donating all or a portion of product rebates to their local Make-A-Wish® chapter during spring and summer promotions of Luxaire brand products. A number of redesigned marketing materials will continue to support the program and raise consumer awareness.
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. It is the largest wish-granting charity in the nation, with 66 chapters in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 171,000 heartfelt wishes since 1980. For more information about the Make-A-Wish Foundation, visit www.wish.org.
Luxaire® products from Johnson Controls, Inc., include high-performance residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Luxaire heating and air conditioning dealers. For more information about Luxaire, visit www.luxairebelievesinme.com or call 877-958-9247.
Three-year, $675,000 commitment grants wishes of seriously ill children
NORMAN, OKLA. - (February 5, 2009) - Luxaire® Heating and Air Conditioning (www.luxairebelievesinme.com) recently renewed its commitment to helping children with life-threatening medical conditions by signing its third three-year contract with the Make-A-Wish Foundation of America®. This extends the partnership with the nation’s largest wish-granting organization into 2011 and commits $675,000 in contributions over three years.
Luxaire first embarked on a partnership with Make-A-Wish in 2001, agreeing to donate a portion of every sale of a Luxaire product toward its minimum annual contribution of $250,000. Since that time, Luxaire has donated more than $1.75 million dollars to the organization, enough to grant the wishes of 250 children diagnosed with life-threatening medical conditions.
"We greatly appreciate the relationship we have forged with Luxaire during the past eight years," said Angie Kuss, corporate alliances manager for the Make-A-Wish Foundation of America. "The generous spirit of Luxaire and the enthusiasm of its employees enable our organization to enrich the lives of the courageous children we serve and bring hope, strength and joy to their families."
The Luxaire network of distributors and dealers also works with Make-A-Wish® chapters to organize a variety of fundraising activities, including raffles, golf outings and events affiliated with minor league baseball, Central Hockey League and Arena Football League teams. Using money raised by these and other fundraising activities, Luxaire has directly sponsored the wishes of more than 80 children in dealer markets.
"We are delighted to continue our partnership with the Make-A-Wish Foundation," said Luxaire Brand Manager Walt Jacobe. "It’s been a real joy to promote the partnership because, in doing so, we know we are directly impacting the lives of children in the communities where we live and work. At the same time, we’re inviting our customers to participate by purchasing Luxaire equipment, and we’re able to offer our dealers and distributors a program that truly differentiates them in the market."
Luxaire encourages homeowners to participate in the program by donating all or a portion of product rebates to their local Make-A-Wish® chapter during spring and summer promotions of Luxaire brand products. A number of redesigned marketing materials will continue to support the program and raise consumer awareness.
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. It is the largest wish-granting charity in the nation, with 66 chapters in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 171,000 heartfelt wishes since 1980. For more information about the Make-A-Wish Foundation, visit www.wish.org.
Luxaire® products from Johnson Controls, Inc., include high-performance residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Luxaire heating and air conditioning dealers. For more information about Luxaire, visit www.luxairebelievesinme.com or call 877-958-9247.
