Luxaire, Godfrey Win BtoB Magazine Best Creative Award
HVAC brand successfully launches new series of air conditioners, 33-inch gas furnaces
NORMAN, OKLA. - (February 16, 2009) - Luxaire® Heating and Air Conditioning (www.luxairebelievesinme.com) and its full-service marketing communications agency, Godfrey (www.godfrey.com), have won a Best Creative Award 2008 from BtoB Magazine. The magazine presents its Best Creative Awards annually to those agencies and their clients who produce outstanding and innovative creative in the business-to-business sector.
Luxaire and Godfrey earned a runner-up award in the category "Integrated Campaign" (less than $200,000) for a campaign launching a new series of air conditioners and compact, 33-inch gas furnaces. The campaign included print ads, product literature, direct-mail pieces, store banners and an interactive component that features destination pages, animated banners, button ads and an interactive promotional game offering a chance to win Super Bowl tickets.
All campaign elements directed target audiences to Luxaire’s Web site and successfully doubled dealer traffic online. BtoB Magazine recognized the campaign for its strong integrated approach and deemed it an example of b-to-b integrated marketing at its "hard working best" that has a "grasp of how to use technology to its fullest."
"We are thrilled to have won this award from such a prestigious magazine," said Luxaire Brand Manager Walt Jacobe. "This kind of creative, superbly executed by Godfrey, allowed Luxaire to launch groundbreaking products that are making a huge impact in the heating, ventilating and air-conditioning industry. Distributors and dealers are definitely taking notice."
Luxaire® products from Johnson Controls, Inc., include high-performance residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Luxaire heating and air conditioning dealers. For more information about Luxaire, visit www.luxairebelievesinme.com or call 877-958-9247.
